Multilingual Design Materials
International, mainly Asia Pacific Region | 2012 - Present
During my time as a Senior Designer at Lomography, I had the opportunity to work on a challenging and exciting multilingual design project. Collaborating closely with APAC teams, I successfully designed a multilingual POSM (Product Cards) system for 22 products across 12 languages, reaching audiences worldwide. It was a rewarding experience that allowed me to navigate the intricacies of linguistic typography and advise on country-specific print requirements.
Additionally, the multilingual POSM system that I designed for Lomography soon been expanded to cater to international markets and further developed to include languages such as English, German, Dutch, Italian, Spanish, French, and more, in response to the diverse needs of the Lomography community across Europe and beyond.
Asian Languages version:
Japanese
Traditional Chinese for Hong Kong / Macau
Traditional Chinese for Taiwan
Simplifed Chinese for China
Korean
Thai
Indonesian
European languages versions:
German
English
French
Italian
Spanish
Product Display Booth Design
Testimonials
" Hailey is a responsible and creative individual who understands the given brief and works on each project very thoroughly. I enjoyed working with her when I used to work as the General Manager of Japan office in Lomography. She is an exceptional creative person who is open minded, has great work ethics and can deliver assets always on time. I would highly recommend to hire her. " – Kieko Hoshi, General Manager, Lomography Japan
"Working with Hailey is always exciting. She is the designer I trust the most, understanding concepts with precision and offering a wealth of suggestions and arrangements!" – Misa Imai, General Manager, Lomography Japan
