2020 Lomography Seasonal Promotion
Design Direction & 2D Motion-Illustrations
International   |   
Year: 2020
​​​​​​​In 2020, I had the opportunity to direct the visual design for Lomography's major international promotions, including Black Friday and Cyber Monday. Collaborating with their headquarters team from a distance, I was responsible for generating all the necessary illustrations and 2D animations. Additionally, I developed UI guidelines to maintain a cohesive design language across various platforms. This project was a significant milestone, as it deepened my collaboration with the international design team remotely.​​​​​​​
This project provided an opportunity to apply and further develop my skills in executing design directions for large-scale promotional campaigns. The teamwork with the international team has been truly enjoyable. This experience has been both inspiring and rewarding. :)

Creative Director: Markus Wegscheider
Design Direction: Hailey Wong
Illustrations & Motion Illustrations: Hailey Wong
Project Managers: 
Charlotte Pelleray, Chiara Carlucci
UX/UI Designers: Igor Slokovic

I've had the pleasure of working with Hailey at Lomography for several years now, and I can confidently say that she is an exceptionally talented and dedicated designer. She's also a true professional who communicates effectively, meets deadlines consistently, and collaborates seamlessly with our team. We've been working together on numerous campaigns, where Hailey's expertise in concepts, illustrations, graphics, and motion design has truly shone. ...
... Furthermore, I could always rely on her for feedback and insights. Without reservation, I wholeheartedly recommend Hailey for her skills and unwavering commitment to delivering great results." 
– Markus Wegscheider, Creative Director and Art Director, Lomographische GmbH ( Headquarters )

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