A Meadow of the Soul — Soulea
A plant-based lifestyle hub & curated retail sanctuary in Hamburg–Eimsbüttel, nurtured by nature.
Role: Co-founder — brand, concept, spatial experience, curation.
Alongside my business partner, we’re building Soulea from the ground up: a holistic plant-based lifestyle brand envisioned as a “meadow of the soul” — a space created to inspire, connect, and reconnect to oneself, while supporting a more sustainable way of living.
My work spans both creative direction and hands-on business building: shaping the brand and spatial experience, curating products and community moments, and supporting the foundations behind the scenes — from supplier relationships to location scouting — as we bring our first store in Hamburg Eimsbüttel to life.
AI-generated atmosphere studies.
