Simple Use Film Camera - Optimistic Ox
Packaging Design & Art Direction  |   International   |   2021

As the Suminagashi artist and the designer of the Lomography Simple Use Film Camera - Optimistic Ox Edition, I merged my traditional Suminagashi art with contemporary packaging design. I collaborated with international teams from packaging to product photography and design materials. We created this camera design blending with my Suminagashi art, aiming to send hope and strength to the world during the challenging pandemic in 2021.
In the wake of 2020's waves, my aspiration for the Lomography Simple Use Film Camera - Optimistic Ox Edition was to encapsulate our collective resilience. It's a tribute to endurance, with swirling Suminagashi patterns that mirror life's vibrant unpredictability. The camera, adorned with a steadfast Golden Ox, signifies perseverance and hope. It's more than a tool—it's a companion for the journey ahead, ready to capture moments of joy with a touch of golden optimism. Simple, yet profound, it's a snapshot of the spirit we carry into the New Ox Year.
 Exciting News !!
Lomography Simple Use Film Camera - Optimistic Ox Edition Featured by DesignRush
I'm absolutely thrilled to announce that DesignRush has recognised my packaging design for the Lomography Simple Use Film Camera - Optimistic Ox Edition among their top gadget packaging designs! Take a moment to explore the feature on DesignRush. A heartfelt thank you goes out to DesignRush for this wonderful recognition. 
As a Suminagashi artist, I am deeply honored by the integration of Suminagashi art into this project, bridging traditional craft with modern design. I extend my sincere gratitude to Lomography headquarters and the international teams for their invaluable collaboration and support. This endeavor is a testament to our shared creativity and teamwork, and the experience, along with the results we achieved together, will forever hold a special place in my heart.

Packaging Design: Hailey Wong
Suminagashi Art: Hailey Wong

Product Design Team: Dream Li, Katharina Machu, 
Marlena Kitlinska, Regg
ina Idiartegaray
Art Direction and Set Design: Hailey Wong
( Hong Kong ) Photographer: Sinyi Lau
( Shanghai ) Photographer: Tanya Tang
( Shanghai ) Model: Demi Yi
Creative Direction: Markus Wegscheider
Design Direction: Hailey Wong
Project Manager: Charlotte Pelleray, 
Chiara Carlucci
Design Team: Sinyi Lau, Marlena Kitlinska, Reggina Idiartegaray
UXUI Designers: Sinyi Lau, Igor Slokovic
I've had the pleasure of working with Hailey at Lomography for several years now, and I can confidently say that she is an exceptionally talented and dedicated designer. She's also a true professional who communicates effectively, meets deadlines consistently, and collaborates seamlessly with our team. We've been working together on numerous campaigns, where Hailey's expertise in concepts, illustrations, graphics, and motion design has truly shone. One particular project that stands out in my memory is her work on a Suminagashi-inspired special edition camera. Not only did she design the product itself, but she also created all the captivating campaign materials surrounding it. Furthermore, I could always rely on her for feedback and insights. Without reservation, I wholeheartedly recommend Hailey for her skills and unwavering commitment to delivering great results.." – Markus Wegscheider, Creative Director and Art Director, Lomographische GmbH ( Headquarters )

" ... Hailey's creative talent is truly outstanding. She has an innate ability to transform ideas into captivating visuals, leaving a lasting impression on both clients and colleagues. Her unique perspective and artistic flair were evident in the special camera editions she created, incorporating her own artworks. The result was a product line that stood out from the competition, capturing the essence of Lomography's brand in a truly remarkable way. ..." – Marlena Kitlinska, Senior Designer , Lomographische GmbH ( Headquarters )

" ...... Hailey is highly adaptable and always willing to provide her professional opinion. Despite working remotely, distance has never been a real obstacle to our collaboration. I am extremely grateful for the opportunity to work with Hailey. ..." – Tanya Tang, Online Manager and Photographer, Lomography China

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